Berjaya Corp and China Sports sign cooperation agreement on lottery operations
PETALING JAYA: Berjaya Corp Bhd (BCorp) and China Sports Lottery HKJC Infotech (Beijing) Co Ltd. (CSLJC) today signed a Cooperation Framework Agreement to cooperate on lottery management, business development and technical and business solutions to further expand the areas of cooperation and explore opportunities jointly develop the market third-party lotteries in a responsible gaming environment.
CSLJC is a Sino-foreign cooperative joint venture established by China Sports Lottery Technology Development Co Ltd and HKJC Business Ventures (China) Ltd, a business unit of Hong Kong Jockey Club.
The agreement will be for an initial term of five years from August 26, 2020.
Stemming from the Belt & Road initiative, this bilateral cooperation aims to further strengthen the technical and commercial management capacities of BCorp and its subsidiaries in lottery operations, to enrich its offer of lottery products, to study the opportunities to expand into the third-party lottery market and promote the rapid and healthy development of the lottery business
BCorp Executive Chairman Tan Sri Vincent Tan said the framework agreement is the result of constructive engagement and negotiations between BCorp and CSLJC following their successful experience sharing and training in 2018 and 2019 on mobile phone and internet lottery distribution channels and the lottery development encouraged by the Belt & Road Initiative in China and Hong Kong.
“Through this collaboration with CSLJC, the BCorp group will be able to leverage the expertise and experience of CSLJC to further enhance our existing lottery business and explore new opportunities in the lottery and gaming industry in new areas. new regions, âhe added.