Cristiano Ronaldo again named most popular footballer online in China
Manchester United striker Cristiano Ronaldo has been named the most popular footballer online in China for the fourth consecutive year.
Digital sports agency Mailman’s 11th Annual Red Card Report has revealed the Premier League has continued to make waves in the Far East at a time when the coronavirus pandemic has hampered travel.
As Barcelona was once again the most popular online club in China, the Premier League was named Europe’s best football league for the fourth consecutive year.
Chelsea are second in the club popularity rankings and United have moved up from sixth to third, thanks in part to Ronaldo’s return to Old Trafford.
The Portuguese is an official ambassador for short video platform Kuaishou, where the report says his launch led to the 37-year-old’s audience growing by 7.7 million in a month.
“It’s an honor to win the Red Card Award for the most popular online footballer in China for the fourth consecutive year,” said Ronaldo, who finished ahead of Paris St Germain pair Neymar and Lionel Messi.
“The fan support in China has been incredible, so it’s important for me to continue to engage with them on social media through my Weibo and Kuaishou channels.”
United player Paul Pogba finished fifth in online player popularity in China, where David Beckham’s fan base reached 10 million.