German carmaker Audi removes ad featuring Andy Lau from Chinese social media platform over allegations of plagiarism (VIDEO)
The advert featuring Hong Kong superstar Andy Lau has been removed from Chinese social media platforms following allegations of plagiarism. — Photo via Instagram/andylauox
By Sylvia Looi
Monday, May 23, 2022 11:28 GMT
KUALA LUMPUR, May 23 – German carmaker Audi has been forced to withdraw an advertisement featuring Hong Kong superstar Andy Lau following allegations of plagiarism.
A Douyin influencer with nearly 400 million followers had accused the company of copying his work from last year, world times reported.
Speaking on Saturday night, the blogger using the handle Beida Mange, lambasted the company for not awarding him the job.
“The poem was written by myself. Please ask the original author when citing it,” the blogger said.
After brick bats, Audi apologized on Sunday and said the brand had removed the video from all Chinese social media platforms.
They also asked the companies concerned to remedy the infringement.
The advertisement was produced and shot by London-based advertising agency M&C Saatchi, which is in charge of Audi’s advertising activities in China.
A Weibo user expressed disappointment over the car brand’s infringement.
“I saw the video in 2021 [from Mange]and I watched the Audi video today.”
“I was so excited at first that I thought there was cooperation between the blogger and the brand,” the social media post said.
Whether the scandal will affect the automaker’s sales in China remains to be seen.
In fiscal year 2021, Audi achieved revenue of approximately €1.14 billion (RM5.3 billion) in China, compared to €1.09 billion (RM5.06 billion). of RM) in 2020.
It sold around 700,000 vehicles on the mainland during the period, making China one of its largest single markets for the company globally.