TikTok, a popular platform among Pakistani politicians–China Economic Net

By Tahir Ali

Maryam Nawaz in a group photo with PML-Ns TikTokers. (Photo by @pmln_org]

ISLAMABAD, April 24 (Gwadar Pro) — While TikTok remains one of the country’s most famous social media platforms, political parties in Pakistan are using the Chinese video-sharing platform to reach out to their activists and communicate with their constituents.

Apart from other social media platforms, the ruling Pakistani Muslim League Nawaz (PML-N) is also using TikTok to connect people at home and abroad. In this regard, a delegation from PML-N TikTokers held a meeting with party leader Maryam Nawaz Sharif at Jati Umra on Friday. TikTokers also include the famous TikToker Saud Butt from PML-N who has 1.9 million followers on the platform. His videos have received 93.4 million likes. PML-N’s social media team runs multiple accounts on TikTok with thousands of followers.

Initially, when the Chinese app reached Pakistan, several TikTokers became celebrities on the platform. Slowly and gradually, Pakistani showbiz celebrities, cricketers, news anchors, religious scholars and fashion designers started using TikTok. Today, TikTok has 31.2 million users.

Looking at the popularity of TikTok, political parties and their leaders have created TikTok accounts. Pakistan Tehreek-e-Insaf has a strong presence on TikTok and its verified accounts have 654,000 followers. Other political parties are also active on TikTok.

According to the latest updates from storage software company Cloudflare, TikTok is the most visited platform in Pakistan, followed by Facebook and Google respectively.

Publisher: Wang Su

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